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You can spot this team anywhere they race with the signature look I designed for them. Allez! Allez! https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398954524453-QTY6NBQ9HZ2XG3VOESHT/compracing+logo+round.jpg Expertise Range - Comprehensive Racing Logo I developed the logo for Comprehensive Racing, a MA and NH based triathlon and cycling team. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397605276588-7ZU912GPT7TM2LVRW3RR/09-2013+StoneFire+trifold+overview+brochure-v1-1.jpg Expertise Range - Tri-fold Brochure When Terrascaping opened a new retail venue called StoneFire by Design, they were in search of a way to explain the company's capabilities to new customers. The brochure became a way to communicate process to customers and an on-boarding method for new employees to learn the company story. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397605379950-B5KC7ALL9C9GFD7XWZAL/2-09-2013+StoneFire+trifold+overview+brochure-v1-2.jpg Expertise Range - Tri-fold Brochure The simple brochure outlines the basic steps and guiding principles that differentiated the StoneFire by Design approach from the competition. New spec sheets, a brochure and a website are in process to address the growth of the company's offerings. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397605605180-FFVPD8OLWZVIS9DBVNGN/JenLinnane_Bike_Frame_Graphics_Page_4.jpg Expertise Range - Bike Frame Graphics As part of a competition sponsored by Neil Pryde, I designed two paint and graphics colorways exploring the different aspects of "freedom" as a theme. My red, white and blue theme was selected as one of five finalists worldwide to be a part of an online customer survey. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398811356697-NJOTDM229DW3TNMWE6HZ/25184+Start+Here+Guide+Rev+1.png Expertise Range - Set up DFU for Baxter Working with the team at Rethink Robotics, I helped to develop a series of user guides. I was responsible for illustrations, content and refinement to the graphic design layout. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398811223105-817PWOFH6LBT519SSRJJ/kits+w+labels.png Expertise Range - Baxter Gripper Kits Rethink Robotics provides gripper kits for Baxter as part of the system of use. I was responsible for component layout, sourcing a case, labeling and content development, design and illustration of the user guides. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398811356042-79ET4S924T9YN0Q8Y8G6/26000-+ALT+21851-+Vacuum+Cup+Gripper+User+Guide+Rev1.png Expertise Range - User Guides This is a sample of part of the User Guide for one of the Grippers fro Baxter. Illustrations were simple line drawings to complement concise instructions for use. Color and number schemes were used to highlight focal points for ease of use. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398792470579-9M8FPRWL3UARAPFE3UK0/43915+Retrofit+Guide-1.png Expertise Range - Retrofit Kit As Baxter continues to grow with new market opportunities, I have worked with Rethink Robotics to refine additional User Guides and supporting illustration work. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398792472250-I7UIQ8WNKRM2GHHMXW2H/43915+Retrofit+Guide-8.png Expertise Range - User Guides Each guide uses the established framework and graphics design concept to make instructions as clear as possible for a novice, while minimizing redundancy for repeat users. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397666231172-A5GIVY85JMQKFF78IDZ8/compracing+logo+round.jpg Expertise Range https://www.jenlinnane.com/pd-test-2 daily 0.75 2014-04-23 https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398814161658-H3ASQ219OP3KLK1Q2LE6/intro-overview+mville.png PD Test 2 - Product Development Full product development programs incorporate many different stages or phases of work including Opportunity Identification, Research, Concept Development, Concept Refinement, CAD Geometry Development, Engineering including Manufacturing and Assembly, Color/Material/Finish (CMF), and Production Liaison. Any single phase can be a project in itself, and projects can develop all aspects of a product or focus on single aspects such as product definition, product form, graphical user interface(GUI), interaction design and more.   https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397769120338-RKVLK8DSSIFNG4H60AW5/Slide2.PNG PD Test 2 - What is the Margaritaville Experience? This is an example of a full development program I was involved in as a full time freelancer at Altitude. As a design team, we defined a Brand Strategy to deliver the Margaritaville Experience. Next, we put that Strategy to the test. The "Fiji" was the first product in the Margaritaville line and had some big shoes to fill. We began our product development effort by clearly defining the Brand Attributes.     https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767292744-W5QLKH5FIESKXAE47WMW/Slide3.PNG PD Test 2 - Understanding the Target Market Exploring appropriate market segmentation and determining aspirations and motivators are key to being able to target consumer needs. A deeper understanding of your customers leads to addressing needs appropriately and successful product development. This mood board represents a subset of the target audience for Margaritaville. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767294415-JW5N9Y3K9J4V8HGLBRW9/Slide8.PNG PD Test 2 - Understanding the Target Market Mapping the separate market segments on a grid demonstrates the relative differences and allows visualization of the "sweet spot" for product development efforts. Overlaying a qualifier or descriptor adds the rationale to make the target clear. In this case, price point for the cost of goods provided rationale to elevate the value proposition for the product and to hone the target..     https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767295284-0Q7XGOX31IYQ47S6HSE3/Slide9.PNG PD Test 2 - Concept Development After defining product requirements, the exploration begins. Component arrangement determines configurations, touch points drive interaction concepts, and the aesthetic look and feel are driven by these things in combination with the brand attributes.   https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1398280847837-ALDLTFGI3YADZRT2OZEY/frozen+margarita.png PD Test 2 - Crushed vs. Shaved? Our research indicated that the perfect frozen margarita was created by a technology different than traditional home use blenders. Consumer blenders "crush" ice into tiny particles. Ice shavers "shave" ice into thin sheets, and hold the alcohol and margarita mix in suspension longer, thereby improving the quality of the drink.. But this technology was only available in commercial products. In parallel to the design effort, we ran an engineering effort to dig in deeper on the functional aspect of things.   https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397768672510-0J6RVLXX1O5WW6044XB0/Slide1a.png PD Test 2 - Shifting Gears As we tested concepts with users, we discovered that our brand attributes were strong, but the perception of value and quality for the proposed concepts needed to be elevated to match the premium price tag driven by the bill of materials required to deliver the experience. Studying analogous experiences refined the strategy to deliver on this updated user need.   https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397768672935-EQCWC0FIH5S5GTKU10OX/Slide2a.png PD Test 2 - Shifting Gears The Brand Attributes and Brand Experience were updated to refine the target and inform concept development. The new target incorporated authenticity, delivery of a quality result, and less literal interpretation of the restaurant experience to drive higher perception and aspiration to a new higher end market. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397768677275-G9DH2X2G43L0BGCHXR9P/Slide3a.png PD Test 2 - Competitive Landscape Competition is always relative. Though we were delivering a "blender", it was a new kind of specialized blender at a higher price point. A study of the competitive market landscape helped determine where the new concepts had to be positioned to be successful and accepted by consumers. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767296920-EM9K278HJKE1NRWZMVWN/Slide11.PNG PD Test 2 - Positioning Relative to Users Market positioning was now more clearly defined, but how did that affect our market of users? Refining our understanding of the customers helped to drive updated product design requirements. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767296459-JHWWVEF43SPC8AQ80GNY/Slide12.PNG PD Test 2 - Brand Essence Defining the Brand Essence helped to clarify how the design would deliver the experience to the customers via the product. Translation of these "experience" aspects to physical product is challenging but required step in the process. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767297707-S74NXPUPZLJ45JR76BSC/Slide13.PNG PD Test 2 - Concept Development An updated set of concepts was developed using the new product requirements and brand attributes. These concepts increased the value and perception of the product, and were targeted to deliver the experience to the user. This step was a turning point for the project. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397768677541-IEGDKRPKAQ1Y4NEMOOF4/Slide4a.png PD Test 2 - Concept Refinement The refinement process combines selected elements from a range of the concepts presented. These are refined and combined to produce the final solution to deliver the experience.   https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397768680652-3WS1W9AUJXOLP9VWDNEI/Slide5a.png PD Test 2 - Success is in the Details Each aspect and detail of the margarita maker played a key role in delivering the user experience. The authenticity of analog controls draw upon the retro and quality aspects of high end kitchen appliances. The user is in control and this increases the confidence that a quality outcome with be delivered. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397768680950-6AGOZFGR2ORXR3917G5P/Slide6a.png PD Test 2 - Success is in the Details High end materials like glass and metal reinforce the quality and authenticity of the experience. The glass jar with cast details combined with the margarita colored accents are the right touch points to deliver the premium frosty beverage to your glass. https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397768682222-02S7R7IZSO79BYRPIVDO/Slide7a.png PD Test 2 - Success is in the Details Manual controls breathe quality and high end feel. To feel in control as you use the margarita maker inspires confidence, and you can "Kick back and relax..." and enjoy the experience as well as the outcome! https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767297983-UOD3A265SWLI3F1A6RUU/Slide14.PNG PD Test 2 - Color Exploration A range of concepts were explored to add the finishing touches...Deep midnight blue metallic color is complimented by the glow of the sunset on the horizon on the beach.... https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767298782-76XL8I8A03LKSJ7SON39/Slide15.PNG PD Test 2 - Color Exploration The icy blue tinted metallic body is complimented by refreshing turquoise blue of the deep ocean at the beach in the islands... https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767298886-PUD6KGPFJIJDOL1CLTAK/Slide16.PNG PD Test 2 - Color Exploration And the pearlescent sand colored body color with stainless accents is complimented by the signature color of a frozen margarita at its finest.... https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397767299575-YWB64KXWF2YXLEPQZQAP/Slide17.PNG PD Test 2 - Details Metal accents, weight and heft, glass jar, manual controls, cord storage, easy to use, easy to clean.... And it makes the best frozen margarita around.... https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397764445668-BNI21PKFG9RVA8NQ77F0/Slide18.JPG PD Test 2 - A Success Story ....Authentic Experience Delivered...."Kick back and relax...." That's the Margaritaville Experience. Cheers! https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1397764445735-PTLSQFVF06RX45CXO1RP/Slide19.JPG PD Test 2 - And the story continues... Margaritaville and Jarden continue to produce new evolutionary products to expand the horizon. This is one of the most successful endeavors for Jarden, and the Altitude design team. Cheers to that success! https://www.jenlinnane.com/user-centered-design-hologic daily 0.75 2021-01-07 https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1595976133173-XHBYQAILKVLCMHYXTA3O/11-Install+outflow+cartridge.JPG Hologic Fluent | User-centered Design https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1595976753409-E288NUGRB6GIZ9JO516T/6-System+progress+on+GUI.JPG Hologic Fluent | User-centered Design https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1595976655375-JL45OUKRSQ9Q7879T8XQ/waste+bag.jpg Hologic Fluent | User-centered Design https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1595973858591-Q92AKB6SF8J305EBUYXB/Hologic+Fluent-fluid+management.jpg Hologic Fluent | User-centered Design https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1595976021023-5JZV65KKOTSMY4BBXB83/24-Replace+supply+bag.JPG Hologic Fluent | User-centered Design https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1595976069035-5M37IJLUSD7KVIUT74VI/fluent+Flo-Pak+cartridges.JPG Hologic Fluent | User-centered Design https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1595976804243-CZUHOF9T5MIDJWPXUAIC/20-Priming+and+zeroing.JPG Hologic Fluent | User-centered Design https://www.jenlinnane.com/perkin-elmer-life-science-products daily 0.75 2020-07-30 https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1596144476746-JYVRNO9SMW88ZWNEHN24/Vectra+Polaris+in+use-+composited2.jpg Perkin Elmer | Life Science Products https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1596142851902-PCIAHBTN5B1FYTOT0S58/Refinement+concepts.jpg Perkin Elmer | Life Science Products https://images.squarespace-cdn.com/content/v1/534c2e7de4b001b9efddcc88/1596142938863-JGJ16D8FE6VG3GOU1JKI/Vectra-Polaris_3D_View_700x700.png Perkin Elmer | Life Science Products 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